The Better Business Bureau (BBB) has been around for more than 100 years, known for its role in assessing business performance and protecting consumers. One of its main ways of revenue is through accrediting businesses, but this process relies on meeting specific licensing requirements, which can be tricky to navigate.
The Better Business Bureau (BBB) partnered with Salient Process to use advanced technology from IBM. They introduced IBM watsonx Assistant and Operational Decision Manager (ODM), which made finding licensing information much easier and faster.
