There are many areas where IBM BPM/BAW can be used to address business requirements related to the sales organization. For example, during lead generation and opportunity identification, there could be additional information or lookups that could be used to improve the accuracy and context of that situation. During key moments, such as lead conversions or closings, it may be necessary to notify additional users or have them complete tasks based on the nature of the change. The SPARK Salesforce toolkit allows for seamless integration between front- and back-office organizations and gets the information to where it needs to go, and when it needs to be there.