If you are going to be at IBM Interconnect 2016, please stop by and listen to and interact with Jared Michalec (our VP of Client Services) and Adobe describe their success in leveraging the Complex Event Processing component of the IBM Smarter Process suite of software. Jared and team did a great job with Adobe in transforming how they do targeted marketing. Details of session below:
Adobe Leverages Complex Event Processing Using IBM ODM Advanced to Help Upsell Products
When: Wednesday, February 24th (4:45 PM – 5:30PM)
Location: Reef Ballroom F – Mandalay Bay SOUTH
Adobe needed a sophisticated decision management platform to handle a new, complex, high-volume, cutting-edge marketing program. The organization wanted to detect and react to customer events (or missing events) to provide targeted, relevant messaging in order to expand the user’s use of the Adobe portfolio. IBM ODM Advanced not only provided the functionality they required, but did so in a matter of weeks. Come hear the story at this interesting and informative presentation and demonstration, in order to better understand how making decisions based on events and with better context is the future of business rule management.
Kevin Davis, Adobe Systems
Jared Michalec, Salient Process