The Pros and Cons of ChatGPT for Businesses

With its launch, ChatGPT became one of the most popular apps available. The artificial intelligence (AI) chatbot provides natural, rapid responses to dozens of requested tasks. It’s at the cutting edge of chatbot technology — but what does it do, and how can it benefit your business?

Investing in artificial intelligence allows businesses to get ahead of the competition. Automating your repetitive processes can boost productivity and efficiency across the board. While many companies are looking to ChatGPT to provide these solutions, understanding the full scope of this chatbot can help you make more informed decisions for your business.

Explore the pros and cons of ChatGPT to learn how it can benefit you and why it might not be ready for use at your organization.

What Is ChatGPT?

ChatGPT is an advanced artificial intelligence language model developed by the AI research company OpenAI. ChatGPT acts like a conversational resource — you can ask it questions, give it writing prompts, and have it write code.

“Chat” reflects how it responds to you through text, while “GPT” stands for “Generative Pretrained Transformer.” The latter means it develops its own text based on what you’ve asked it to do — it doesn’t directly copy from other sources, but it uses these sources to create an answer phrased by the AI that should satisfy your requests.

Because ChatGPT was trained using an extensive range of internet text, it can provide information and responses in various styles, forms, and languages. If you ask ChatGPT for 300 words on endangered animals in Australia, it’ll generate 300 words discussing that topic for you. With extensive internet training and deep-learning techniques, ChatGPT generates natural-sounding text responses conversationally, a considerable leap from other chatbot language capabilities.

ChatGPT works to provide the most accurate information possible, but it’s critical to remember that ChatGPT generates responses based on patterns it’s observed in training data. Therefore, its answers aren’t always correct or up-to-date.

Does ChatGPT Save Data?

ChatGPT saves your conversations for up to 30 days for misuse and abuse monitoring purposes. After this period, your chat history is automatically deleted.

Choosing to opt-in to data and chat history sharing allows OpenAI to use your data for training purposes. While opting out of data sharing helps reduce your chances of information exposure, it doesn’t eliminate them. Because all chat history must be saved for up to 30 days to help with misuse investigations, anything you put into ChatGPT can be accessed and stolen.

Avoid putting any information into ChatGPT that you’d want to avoid getting out. Keep your personal data out of ChatGPT chats to prevent information loss if ChatGPT is ever breached.

How Can You Use ChatGPT for Businesses?

ChatGPT can help optimize some business processes. Businesses use it for:

• Lead generation
• Marketing assistance
• Email drafting
• Customer support
• Product descriptions
• Social media management

While you can use ChatGPT for your business processes, you still need human assistance reviewing it to ensure it’s performing correctly and distributing accurate information. Additionally, because it’s not human, it can’t think creatively or produce original content. Everything ChatGPT generates is drawn from the existing data used to train it. As a result, humans must ensure ChatGPT content avoids plagiarism and incorporates emotional intelligence into the end product.

Pros and Cons of ChatGPT

ChatGPT is free and much more advanced than other similar AI systems. Both its sophistication and accessibility have contributed to its popularity — ChatGPT can work well and is simple to use.

Tools like ChatGPT and other AI systems have extensive possibilities for businesses. However, the newness of ChatGPT means it can be equally helpful and harmful for your company. Evaluating the benefits and risks of ChatGPT will help protect your business and ensure you get the right technology for the job.

Pros of ChatGPT

ChatGPT is a highly advanced chatbot with excellent language capabilities. It can be effective for repetitive processes and works well as a support resource for marketing and writing divisions. Here are some of the benefits of using ChatGPT for businesses: 

• Highly versatile: ChatGPT is highly versatile. It can perform dozens of functions, allowing you to maximize efficiency and cost-effectiveness. ChatGPT can explain and summarize texts, write and debug computer programs, compose music and stories, translate information, and develop outlines. It works for a range of jobs and allows you to focus your energy on more complex tasks while supplementing with assistance from ChatGPT.
• Helps you manage repetitive tasks: ChatGPT can help automate repetitive tasks like internal searches, drafting emails and job descriptions, and responding to customers. You’ll standardize your processes and reduce human time and labor spent on these repetitive roles — you can then reallocate these resources to more complex tasks.
• Leads to quicker customer service: Automating customer responses, scheduling emails, drafting social media marketing strategies, and developing personalized strategies are all excellent uses for ChatGPT. With automated software making customer query resolutions faster and more personalized, you’ll have happier customers all around.

Cons of ChatGPT

While ChatGPT can help streamline some business processes and increase efficiency, it has several drawbacks. Its newness and unreliability make it less helpful than other hyper-automation capabilities for your processes. Additionally, there are some ethical and security concerns. Investing in ChatGPT alone can have these cons:

• Has accuracy issues: ChatGPT’s natural-sounding language makes all its answers seem accurate at first glance. However, it rarely provides citations and has been known to provide inaccurate information when used. Anyone using ChatGPT should look for incorrect information to avoid creating content with false results. Because ChatGPT is trained on available information, it might continue to give wrong answers as misinformation grows. 
• Features limited capabilities: AI doesn’t have a human’s critical thinking or reasoning skills. While ChatGPT can mimic natural conversation, it struggles with nuances. Missing these nuances can lead to poor services and incorrect responses. Avoid using ChatGPT when emotional support is needed, as it doesn’t understand nuances as people do.
• Comes with ethical and legal concerns: ChatGPT was trained on broadly available internet data — it used copyrighted data and even misinformation or biased data to learn. The legal ramifications of training with copyrighted material are still being debated. Additionally, ChatGPT can’t differentiate between discriminatory or biased information like humans can. It takes patterns from the data but can’t reason with it beyond that to detect the nuances of discriminatory content. All ChatGPT content needs human review before submission to catch these errors.

Why Salient?

Partnering with an expert business automation company provides all the benefits of chat AI while avoiding the cons. As a leader in business hyper-automation, Salient Process delivers custom, specialized solutions for your business. Working with our automation team helps protect your information — your automation capabilities aren’t exposed because they aren’t saved through another company.

Additionally, partnering with Salient enables you to receive specialized solutions that align outcomes with your goals. ChatGPT is a standard tool that comes with none of the customer support offered by our company. You’ll get integrated solutions, personalized plans, and superior accuracy with return on investment tracking.

Salient Process is an IBM Premier Partner and a leader in hyper-automation solutions. We offer industry-leading services in the following areas:

• Robotic process automation
• Business automation workflow
• Process mapping, mining, and analysis
• Business rules management
• Digital Business Automation

Working with an experienced company will get you better, more efficient results that boost productivity for your organization. Salient delivers services optimized for your business with comprehensive support to meet and exceed your process goals.

Take Automation Beyond ChatGPT and Automate Processes With Salient

Investing in specialized hyper-automation technology can cut resource waste, increase efficiency, and optimize productivity. Businesses looking to create more personalized customer experiences and provide better services should look to automation for support. With industry-leading automation services, Salient Process has the resources you need to exceed your goals and maximize your cost-effectiveness.

As an IBM Premier Business Partner, we’ll deliver custom solutions tailored to your specific goals. We believe in empowering businesses to transform their processes and make effective changes through automation. If you’re looking for unmatched automation products and solutions, contact us online today.