RPA and Workflow with Director of Product Management – Automation at IBM, Matt Warta

RPA and Workflow with Director of Product Management – Automation at IBM, Matt Warta

Published By : Cydney McCollum August 2, 2022

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RPA and Workflow with Director of Product Management – Automation at IBM, Matt Warta

RPA and Workflow with Director of Product Management – Automation at IBM, Matt Warta

Over the course of the last 1-5 years, automation has drastically improved our way of life and work. We sat down with the Director of Product Management – Automation at IBM, Matthew Warta, where you will learn about two capabilities within the world of Digital Business Automation, Robotic Process Automation and Business Automation Workflow. You will hear how Workflow has advanced through the years and how organizations are improving their employee and customer experience by implementing RPA and BAW. Companies are increasing productivity, reducing costs, saving money, and more.

Watch episode 9 interview now!

Follow along with the episode now!

Guest Background:Matt Warta, Director of Product Management – Automation at IBM 

Warta has been in the workflow management and automation space since the 80s and entered the space right out of college. He has implemented countless automations and workflows for his clients 

Career Journey: Worked for an insurance payer that had brought in a workflow technology from IBM 

  • First taste of process automation and Warta loved it 
  • Java and Visual Basic Developer 
  • Power Builder  
  • IBM Services  
  • IBM Technology Sales 
  • IBM Partner Community  
    • 12 years 
    • Predominately Automation:  Process workflow, RPA, decisions, etc.  
    • Focus and passion on how to improve the overall outcomes and productivity of organizations and how they do their work 

Current Career: leads the business automation product management team at IBM (International Business Machines) 

  • Rejoined IBM 3 years ago in product management

    • Now the Director of Product Management for IBM’s Business Automation Division

  • Workflow, BPM Process Automation Decision Management, RPA, Process and Task Mining, & Content Services 

The Evolution of Workflow

80s: Process reengineering evolved into workflow 

  • Business Process Management (BPM) was term used for a long time 
  • Then Process Automation, Business Process Automation (SPA), and Workflow used again 
  • Overlap in terms: at points in time, Workflow was considered to be a capability of a Business Process Management Suite 
    • Process Automation required more than just an orchestration of tasks, but also visibility, ability to measure, and interaction with those tasks 

Today: Workflow has taken over again and encompasses the broader spectrum of capabilities within it

  • We are trying to solve the same problems, while technology has advanced greatly 
  • There’s been a lot of changes in technology and types of technologies we’ve applied to automate processes, manage processes, or govern processes 
  • It has always come down to….  
    • “How do I improve the productivity?”  
    • “How do I get things done in a predictable fashion?” 
    • “How can I reduce costs?”  

80s, 90s, & early 2000s: Workflow was thought about as a cost cutting measure to reduce costs, save time, reduce costs in the total time cycle time of getting a product out or approving an application, to just reducing the amount of wait time or amount of time something is on a desk and only doing that 

Last 3-5 years: shifted focus of process automation to improving customer experience 

  • Cost cutting in a secondary benefit. By doing this, we get time savings bringing cost cutting
  • Focusing in on the predictability, consistency, and improvement of customer experience is the main focal and the biggest benefit that we are seeing in Workflow or Process Automation today 
  • In a more experience-based economy now 
    • Experiences are talked about more vocally 

Last 3-1 years:  Businesses are trying to find new ways of working, new ways of getting work done 

  • Companies are taking a step back and looking at their processes as a function of coming out of the COVID-19 Pandemic 
  • The Great Resignation: The amount of work hasn’t changed, but the employee count has 
3 Core Drivers:  

Great Resignation

  • having a huge impact on the way we work and how we work 
  • Need to apply automation to what we can automate so that there’s less work for people to actually touch 
  • Automation is also a way to retain employees 
    • It makes jobs more rewarding by automating tedious tasks to focus on higher-value tasks 
    • It gives you a better work life experience by freeing up your time and allowing you to work on more important tasks 
    • It gives you time to improve your skills with training because you’re not spending hours firefighting other tasks  
    • It provides you with more rewarding work and flexibility 
    • Allows you to focus on advancement within an organization  


  • Remote work needs to have connected systems  
  • You can no longer “pass papers in person” at a remote job
  • Companies must automate more of your processes and govern them electronically  
  • Need to digitize more and more 
  • Need to manage how work gets done now 

Resilience: Macroeconomics 

  • The ability to change; our ability to respond to third party unpredicted change that comes out of nowhere 
  • If more is automated, it is easier to change the process or the way a process executes rather than trying to train hundreds of employees about the new end-to-end process and how to perform differently 
Robotic Process Automation (RPA) vs. Workflow

Task Automation VS Workflow Automation/Management 


Workflow (Business Process Management (BPM)/Process Management): more holistic, end-to-end process automation 

Looking at and optimizing and improving your end-to-end process 

Within the process, you have activities and tasks that need to be done = RPA 


RPA (Robotic Process Automation/ Task Automation): focus more on the discrete individual tasks that are part of a process that need to be completed  


Everything that we traditionally do in an organization is serving some purpose which is tied to some value chain within the organization 

Value chain: the identification, creation, and delivery of value to your end customer, partner, vendor, employee, etc.  

Everything is interrelated 

  • RPA is nested within BPM: 

    • Task automation is nested within the broader running process that workflow would manage  

    • You have humans doing tasks, systems doing tasks, integrations, etc. 

  • Workflow Management Implementation:  

  • Most common use cases:

    • Depends on industry  

    • No brainer: onboarding [of an employee, vendor, partner, etc.] 

    • Common: New business enrollment, manufacturing, engineering change requests, obsolescence, overall order to cash process, supply chain, etc.  

Warta’s Advice:

focus on any type of process that is differentiating and has an impact on the business and also the employee 

  • Customer experience AND employee experience are both critical  

  • The largest investment that any company has is in their employees 

  • You can use technology to service your customers as well as having a better employee experience, so they’re going to serve your customers even better 

  • The companies to have both the best and happiest employees are usually the ones that are most successful and are competitive within their respective markets and areas 

Notale RPA Use Case from Warta 
  • Challenge: Organization was looking at going into a brand-new line of business, something they had never done before (wealth management and annuities), and they needed to provide new products to all the all states within the US 
    • To do that, they had to bring out about 10,000 independent agents to sell and service these products, who needed to be vetted 
    • Needed to prove that they had the right training and certifications to be able to do this within the States had to be done this 
    • Each state had its own regulations 
    • The projection was that it would take about hiring of 20 people and up to 18 months to do this manually 

Solution: RPA bots & Workflow 

Within three months they able to put bots in place that were able to do the onboarding of all 10,000 people and allow them to go to market 12-15 months sooner 

Several millions of dollars that they were able to make by going to market sooner 

Used Workflow coordination throughout the project. Most bots were used for the project alone and then weren’t needed again because the value was already received, and their purpose was served  

Saved some bots for future applicants  

  • Shift in market: “We can invest in technology, get the value from it, and then walk away because it’s so great” -Warta 
    • Bots can sometimes just be looked at as digital contractors, where you bring them in for several months to do their job and then their contract expires 
    • You decommission the bot, and you move on with business
Automation Maturity Curve:  
  • Continuous process improvement 
  • Five levels of process maturity  
    • Ultimate state: straight through 
      • Process flows, there is no human interaction, and then you are left with only the exceptions 
      • This takes time, so you can apply different automations that you’ll replace or eliminate once you’ve achieved something more or you no longer have use for it but you have the value from it 
  • Can put a process in place temporarily while you are implementing the final state solution that you are looking at putting in place 
  • The reason behind automation hasn’t changed, but the accessibility to it has 
    • Accessibility examples:  
      • 6-person company automating tasks  
      • A company’s bots paid for themselves in 3 months 
      • South American company’s automation paid for itself in one day 
  • To be able to automate, has the domain knowledge, and has time to do it, is now accessible 
    • Fusion teams: combination of multidisciplinary business domain, IT domain, working together and collaborating, and working on projects from different aspects of projects and solutions independently and together 
      • Evolves over time until we reach that the final outcome 
    • Low code, no code: self-service automation, by putting it into the hands of essentially any individual that wants to be able to automate, has the domain knowledge, and has time to do it, is now accessible 
      • Federated or ungoverned automation by individual departments while IT is working with low code tools (but low code more suited for their personas and types of problems) 
      • Overarching process governance and process optimization initiatives where you’re overlaying the kind of governance and end-to-end orchestration layer that’s using some of these automations that are being developed in a Federated manner and ungoverned by the business and bringing them all together to accelerate the value that the organization is striving for
IBM Workflow Product: Trends they are looking at in the process automation, business automation space… 

Accessibility:  Moving from low code, no code to automation generation through observation 

  • Observing what people are doing and being able to generate RPA, bots or task flows. 

    Being able to generate process flows that do what you do by observation and can generate them and then go through a level of you know self-validation 

  • Not just giving you access to it but making it relatable so that we all work together and we’re preserving the individuality of humans. 

AI and Machine Learning: applied across all business automation and specifically around Workflow and RPA 


    Digital Labor: Watson Orchestrate

    • AI digital assistant or employee that can curate a set of automations that are relevant to your job and understands what you do in the systems you work with and then through natural language, it can understand your intent and automate the tasks and activities that you need to do on a day-to-day basis 

      Gives you that freedom of how you want to work improves the enjoyment you have at your work and leverage automation within the context of your day 

    • It knows how to work with all the systems in the company for you to achieve the outcomes that you’re asking for
  • Measure and plan: 

    • Things are constantly changing, and if you’re not measuring it, you don’t really know the true impact 
    • If you don’t measure, you don’t know where to improve next 
    • Take a step back and plan truly understand what your processes are. 
      • What are the outcomes? 
      • What are your goals and objectives that you’re trying to get to?  
      • How do you have a plan to actually achieve that? 
  • Only way to know you’re going on plan is to measure back to that plan and see where you’re going and what adjustments that are needed 
  • Automation is never done, it’s continuous 

The focus is not technology, it’s solving and improving businesses and problems for businesses 

The biggest benefit of hyper automation is the overall impact it will have on the human being in the end of the day


Watch Episode 9 Interview with matt warta Now

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